The frequency with which you should be posting on social media will also depend on factors such as:

Your company’s nature, your audience’s size, and the engagement levels you’re seeing.

If you’re uncertain how often you should post, start with these general guidelines and then adjust as needed. Experimentation is key!

So how often should brands be posting on social media? Here are some general guidelines:

  • 2 times per day on Tiktok
  • 1 time per day on Facebook
  • 10 times per week on Twitter
  • 2 times per week on LinkedIn
  • 7 times per week on Instagram
  • 1 time per week on Youtube

You may need to adapt your frequency based on your specific goals and audience engagement levels.

This article will outline how often brands should post on social media based on the best practices of the brands we work with.

Critical Factors For Brands: How & What To Post on Social Media.

Here are a few other factors to keep in mind when deciding how often to post on social media:

The Type of Content You’re Posting: If you’re posting visual content (e.g., videos, infographics), you can get away with posting less frequently than if you’re posting text-based content (e.g., blog posts). That’s because visual content is more likely to stop scrollers in their tracks and grab their attention.

Your Industry: Certain industries move faster than others. For example, new trends are constantly emerging if you’re in the fashion industry. So it makes sense to post more frequently to stay ahead of the competition. On the other hand, if you’re in a less fast-paced industry, you can afford to post less regularly without sacrificing engagement levels.

Your Engagement Levels: Take a peek at your analytics to see how much engagement your posts get. If you’re seeing high levels of engagement (e.g., lots of comments, shares, and likes), then it’s likely best to stick with your current posting schedule. However, if engagement levels are low, it may be time to mix things up and try posting more or less frequently.

How Often Should Brands Post on TikTok

The magic number of how often brands should post on TikTok is twice daily.

I’ve seen too many brands, even small ones with few followers, succeed by posting twice per day, while other more prominent brands who maybe only post once a day fail.

Why? The answer is simple: engagement. If you want eyeballs to watch your videos, you need to post engaging content that’s easy to consume.

And what’s more engaging than funny videos that are only a few seconds long?

After all, that’s what TikTok is all about. So if you want to succeed on the platform, start posting twice daily and make sure your videos are funny and relatable.

When I first started using TikTok, I only had 30 friends. However, within a month, that number increased to an impressive 1200 followers. This is excellent news because it means I can now go live on the app!

We’ve used the same approach with clients, which always works, so we encourage you to do the same. Cause it works.

How Often Should Your Brand Post on Facebook

If you’re a business owner, you must have a presence on Facebook. But how often should you be posting?

In general, once daily is sufficient. If you have specific promotions or announcements, you can post more frequently leading up to the event. Posting more often than that can start to feel spammy, and you don’t want to turn off your potential customers.

Let’s say you’re launching a new product. You might do a series of posts counting down to the launch date.

Keep in mind that people of all ages use Facebook, but the platform is particularly popular with people over 30. So if your target market is older adults, you’ll want to ensure your Facebook Page is updated regularly.

Posting regularly on Facebook helps to increase brand awareness and keeps people interested in what you’re up to. So don’t be afraid to post once a day – it’s the perfect way to stay top of mind without being annoying.

How Often Should Your Brand Post on Twitter

If you’re not posting ten times daily on Twitter, you’re not even close to maximizing the platform. It would help if you constantly expressed what your brand is about and provide value to your followers. That doesn’t mean that each post has to be long or deeply meaningful, but it does mean that every post should be short and to the point. You’ll be surprised at how quickly your following will grow if you can do that.

How Often Should Your Brand Post on LinkedIn

LinkedIn is a different animal than other social media platforms. It’s not about sharing pictures of your lunch or promoting your latest product. Instead, it’s a platform for networking and building relationships.

Engaging with other users’ content is important – like, comment, and share whenever possible. That means you should post content that will help you build those relationships. That could be blog posts, articles, or even updates on what you’re up to.

In general, 2 times per week is a good rule of thumb for LinkedIn. Any more than that, and you risk coming across as spammy. But if you can stick to a consistent posting schedule, you’ll be sure to build a strong network on LinkedIn.

How Often Should Your Brand Post on Instagram

Instagram is all about visuals. If you want to be successful on the platform, your posts must look good. But how often should you be posting?

While there’s no magic number, I recommend posting at least one time daily. Of course, if you have a big announcement or promotion, you can dispatch more frequently leading up to the event.

Just remember – quality over quantity! It’s better to post one amazing photo than ten mediocre ones. So take the time to create visually appealing content, and you’ll attract new followers.

How to make the most out of Instagram

As anyone who’s been in the game for a bit knows, you can’t just show up and expect to gain an audience overnight. It takes time, tolerance, and a whole lot of content.

If you’re smart about it, you can leverage that content to reach a wider audience and grow your following more quickly. A fantastic way to do that is to record it once and upload it to multiple platforms.

For example, if you’re producing content for TikTok, you can also post that content on Instagram Reels. Not only will you reach a different audience, but you’ll also get the added benefit of being pushed out to Facebook Short Video viewers and audiences.

How Often Should Brands Post on Youtube

Youtube is an effective tool that can be used to build brand awareness, drive attention towards your brand, and even generate leads and sales. Youtube is the second largest search engine, second only to Google. And while many businesses have a presence on Youtube, they don’t always take advantage of the platform to its fullest extent. So how frequently should you be posting on Youtube?

There’s no hard and fast rule, but as a general guideline, you should aim to post at least once a week. More Frequent postings will give you more opportunities to be found in Youtube’s search results and help keep your channel active and engaging. Of course, quality is more important than quantity, so don’t sacrifice quality to post more often. Instead, focus on creating evergreen videos that provide value to your viewers and can be easily found and shared by others. By following these processes, you can maximize the reach and impact of your Youtube channel.


Now that you know how often to post on different social media platforms, it’s time to start planning your content calendar. The key to a flourishing social media strategy is consistency. Be sure to plan out your posts in advance and stick to a schedule.

That way, you’ll be able to ensure that your followers always have something new to look forward to. And you’ll be able to reach a wider audience with your content. So get started today and see the results for yourself!

Conclusion: There’s no one-size-fits-all answer to deciding how often brands should post on social media. However, you can find the sweet spot for your business by considering best practices and factors such as your industry, audience, and goals.

Need help fine-tuning your social media strategy?

Figuring out how often to post on social media can be challenging, and it’s easy to feel like you’re posting too much or not enough.

It’s tough to know the “right” frequency for posting on social media- too little, and you might not be reaching your audience, but too much, and you might be annoying them!

Let Hostitute help you find the perfect posting frequency for your business. We’ll consider your industry, audience, and goals to create a custom social media strategy that works for you.

Our team at Hostitute Marketing is always happy to lend a helping hand!